During the 2011 College Football season, as a proud alum of The Ohio State University and an expecting father to his first son, I was watching a Buckeyes game when I thought to himself, “I can’t wait to play in the tub with my son and a Brutus the Buckeye bath toy.”
Familiar with the licensed sports industry, I figured there would be plenty of options to buy one. In fact, given my brother and sister-in-law had just had their second son, he went online to buy a Harry the Husky (University of Washington’s mascot and my brother’s favorite team) bath toy and send it as a gift.
To my surprise, my search came up empty. Even though there is no shortage of licensed sports products for the baby/toddler market, I was unable to find a University-inspired mascot bath toy; regardless of the size of the University or their fan base. This discovery led to the idea of creating sports inspired bath toys and eventually other products for the ever-growing sports fan base.
We appreciate your support and look forward to helping you pass down the passion you have for your favorite sports team with your young one.